You’ve decided which asset class and investment product suit you. It’s time for your last main investment decision.

Which product house?

The product provider could be a life assurer, a unit trust management company or a linked investment service provider (LISP). When choosing product providers, look for companies that are:

1. Focused on small, retail clients

Many companies claim that you, the retail investor, are important to them. In reality, they prefer to take your money through intermediaries like financial advisers or retirement fund trustees, rather than dealing directly with you. Signs that they are not really that interested in direct clients include:

• Very little investor education literature
• A poorly staffed call centre and irritable staff
• A website that provides very little practical information on the investment process
• No clear communication, a.k.a. simplified English policy
• An almost immediate referral to a financial adviser when you contact them

Most companies seem to still believe that dealing with direct clients is too time-intensive and expensive. A rare few know how to leverage modern technology to cost-effectively service even the smallest retail investor well.

2. Fit and proper

With unit trusts, it’s highly unlikely that your money can just disappear. The Financial Services Board approved the independent trustees who look after the money in the trust. Still, it’s always important to verify that the company you want to invest with, is fit and proper. I usually check that they at least have a licence with the Financial Services Board and read on HelloPeter what existing clients are saying about them.

3. Flexible

I choose companies that, irrespective of the investment product I choose, provide me with ‘open architecture’ to build my own underlying investment portfolio. If I, for example buy a retirement annuity, I want access to any one or a combination of unit trusts available in South Africa as the portfolio in which my portion of the retirement annuity fund will invest. Just be careful, if the product provider has an in-house investment manager, you may pay extra (in the form of an administration fee) if you prefer a third-party investment manager.

4. Transparent

Ideally, you want to be able to see a list of all the underlying assets in which your investment product invests, as well as all the expenses associated with the product. It’s very difficult to know exactly how much of your investment portfolio is paid away as expenses and administration costs if you invest in opaque old-fashioned policies. But if you choose an open architecture product, you can track the total expense ratio (TER) of your chosen underlying unit trust portfolio.

5. Affordable

With unit trust portfolios, the total expense ratio (TER) is a ratio expressing the investment management fees, audit fees, custodian fees, portfolio bank charges and taxes as a percentage of the market value of the portfolio. (These costs decrease the return on your investment.) The ratio changes every quarter and is based on the previous year’s expenses. The TER does not have to include the portfolio’s stock broking fees and these can be quite high if the investment manager trades often. Some companies, like Allan Gray, decided to include brokerage in their TER calculations to give the investor a better idea of the true costs associated with running the unit trust. This makes it more difficult to compare the cost of different unit trusts using their TERs, but generally unusually high historic TERs require further investigation.

The TER does not include all costs carried by the investor. You could also be paying a fee to a life assurer for providing the wrapper of your investment. Or an administration fee to a LISP for acting as an agent in the investment process. And if a financial adviser helped you with your application process, you could also be paying initial and ongoing adviser fees (also called ‘broker fees’). The adviser has to disclose these costs and you will have to sign on the form that those are the fees that you have negotiated.

The life insurance industry uses another ratio, the reduction in yield (RIY), to indicate the annual impact of expenses on your investment. Unfortunately, this is not comparable with the unit trust industry’s TER. It’s a good idea to always ask for a complete cost breakdown for all products that you are considering. In the case of open architecture products, also enquire whether the underlying portfolio pays a rebate to the product house from which you’re buying the product and whether that rebate is passed on to you in the form of lower costs.

That covers your five big investment decisions. You probably have plenty more questions like ‘Satrix or unit trusts?’, ‘your own share trading account or someone else’s fund?’, ‘direct or listed property?’ We’ll cover these asset class-specific questions over the next few weeks.