“Turnover is vanity, profit is sanity, cash flow is reality.” From the many emphatic nods it is clear that the attendees of this year’s Nedbank Small Business seminar know what business coach Thayn Niemand is talking about. And Niemand has several suggestions that could help small businesses shape up their cash situations.

Use long-term finance when buying long-term assets. The interest rate on long-term, asset-backed finance is usually much lower than the rate associated with short-term finance, such as an overdraft facility. Yes, you’re right, if you pay cash for your long-term assets, you won’t have to pay any interest at all. But if you take out a long-term loan and the assets under discussion are used to generate business income, the interest on the loan can be deducted from your taxable income. More importantly, though, financing the assets means you are freeing up your cash to employ it where your business strategy needs it most. And you are less likely to end up paying the exorbitant interest rate on an overdraft when you run into cash flow trouble.

Don’t pay all staff bonuses in one month.“Your biggest overheads walk on two legs”, I’ve often heard business owners say. And Christmas time can rock your cash flow boat particularly hard. Niemand suggests mimicking the old government system of paying annual bonuses in the month of an employee’s birthday to improve your December cash flow substantially.

Move the dates of your debit orders. Do you find that most of your debtors only pay you after the 1st of the month? Would it then not help to move your expense debit orders to the 7th of the month – when you know you would have received most of your income due?

Get your money in quickly and let it go slowly. While you want to remain hot on the heels of your debtors, if your creditors grant you 60 days to repay your debt, use that grace period, especially while you’re earning interest on any positive balance in your bank account.

Keep your stock levels at the optimum level. When your wholesaler offers a large discount on one of your products, it may be tempting to buy as many units as you can possibly lay your hands on. But this large purchase may make it difficult to settle some of your other bills at the end of the month. It’s no use having a warehouse full of bargains if you eventually can’t pay the rent on your building.

Sub-let any excess space. While we’re on the topic of buildings, do you have any storerooms or garages that you could sub-let and earn some extra cash (if your contract allows this)?

Review your short-term insurance policies. The responsibility of updating the insured value of your vehicles and other insured assets lies with you, not the insurer. Insuring your assets at their current second-hand retail value instead of their purchase price could save you a handsome sum every year.

With Nedbank Small Business Services listing ‘poor management of financial activities’ as number one among their surveyed seven biggest reasons for business failure, the expertise of Niemand and other financial coaches seem to be much needed in South Africa today.